As we previously reported in August, the EU App Store now officially requires developers to provide a public address and phone number. This change took effect today, and developers must submit this information to Apple, making it visible to users in the EU region.
This requirement is part of the European Union’s Digital Services Act (DSA), which introduces a series of new rules for online platforms. One such rule mandates that companies like Apple verify and display the contact information for all “traders” distributing apps on their platform. For App Store developers, anyone generating revenue from their apps—whether through direct sales, in-app purchases, or advertisements—is considered a “trader” and must provide contact details. Only developers distributing free apps without ads are exempt from this rule.
Starting today, developers must submit their public trader data in order to release new apps or updates on the App Store. Developers who fail to comply will be unable to submit their apps. A stricter deadline is set for February 17, 2025. By that date, any developer who hasn’t provided their address and phone number will have their apps removed from the EU App Store.
Many developers are unhappy about this change, especially individual developers who do not have a dedicated work phone or address, and are now required to provide personal information. Unfortunately, Apple has no choice but to comply with EU regulations.
For individual developers, the DSA requires the display of their address or P.O. Box, phone number, and email address. For organizational developers, only a phone number and email address are required. Users will find this information below the app description in the App Store.
This new regulation will have a significant impact on both developers and users in the EU, marking a step toward greater transparency and security on online platforms.
