A recent study by J.D. Power reveals that drivers overwhelmingly prefer using Apple's CarPlay over the built-in infotainment systems provided by car manufacturers. This preference is highlighted in the 2024 U.S. Automotive Performance, Execution, and Layout Study, which measures overall satisfaction with vehicle features and systems.
The study indicates that while overall vehicle satisfaction has slightly improved, infotainment systems remain a significant pain point for consumers. Despite a minor improvement in the category's score from 818 to 823, infotainment systems continue to receive some of the lowest ratings in the industry. Specifically, the average satisfaction score for built-in infotainment systems is 805, while CarPlay users rate their systems much higher at an average of 840. Similarly, Android Auto scores well at 832, though it falls short of CarPlay's rating.
One of the main reasons for this disparity is the complexity of the built-in systems. According to the report, 25% of car owners find switching between audio sources cumbersome, and 23% struggle with confusing menu structures. Frank Hanley, J.D. Power's senior director of auto benchmarking, points out that these challenges raise questions about whether automakers truly understand the needs and preferences of their customers.
In contrast, CarPlay offers a more user-friendly interface, seamlessly integrating the familiar functionality of an iPhone into the car's system. This simplicity and ease of use are major factors driving its popularity among drivers.
The upcoming iOS 18 update is set to bring several enhancements to CarPlay, including a refreshed user interface for Siri, improved support for weather and sports queries, a new Messages layout, wallpapers, and additional accessibility features. These updates are expected to further enhance the user experience and solidify CarPlay's position as a preferred choice for in-car infotainment.